About

Hoshei is a clothing practice working with pre-owned garments and materials.

Beginning with what already exists, each piece develops from the qualities, lived life, and limitations of its materials.

Nothing is discarded without consideration.

The material sets the terms.

Founded in Finland in 2025 by Hilma Heinonen.

Custom orders are welcome. If a garment you liked wasn't available in your size or colour, get in touch. The material will still have the final say.

Care

Frequent washing is rarely necessary.

Most garments benefit from air, rest, and local cleaning rather than repeated laundering.

Wool often refreshes naturally when aired outdoors.

For odours: seal the garment in a bag and leave it in the freezer overnight.

Each piece includes individual care instructions and is either hand washable or dry clean only.

Store garments with care. Allow them space. Repair if needed.

A garment should carry time.