Privacy Policy

Last updated: June 2026

At Hoshei (“we”, “our”, “us”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, process and protect your personal data when you visit our website, purchase products, subscribe to our communications, or otherwise interact with our brand.

We process personal data in accordance with applicable data protection legislation, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and other applicable privacy laws.

1. Personal Data We Collect

We may collect and process the following categories of personal data:

Information you provide directly

When you place an order, create an account, subscribe to our newsletter, contact customer service, or otherwise interact with us, we may collect:

• Name
• Billing and shipping address
• Email address
• Telephone number
• Date of birth
• Payment and transaction information
• Purchase history
• Communication history
• Marketing preferences
• Any information voluntarily submitted by you

Technical and browsing information

When you visit our website, certain technical data may be collected automatically, including:

• IP address
• Browser type and version
• Device information
• Operating system
• Time zone settings
• Website usage data
• Referral URLs
• Cookie identifiers
• Browsing behaviour and interactions with our website

This information is collected for website functionality, analytics, security, and service improvement purposes.

Cookies and similar technologies

Our website uses cookies and related technologies to improve user experience, analyse traffic, personalise content, and support marketing activities.

For more information regarding cookies and how to manage your preferences, please refer to our Cookie Policy.

2. Purposes of Processing

We process personal data for the following purposes:

Order fulfilment and customer service

We use your information to:

• Process and deliver orders
• Manage payments and refunds
• Provide customer support
• Communicate regarding purchases or enquiries
• Prevent fraud and misuse of services
• Maintain business and accounting records

Website operation and improvement

We process technical and usage data to:

• Ensure website functionality and security
• Analyse website performance and user behaviour
• Improve products, services, and customer experience
• Troubleshoot technical issues

Marketing and communications

Subject to your consent or applicable lawful basis, we may use your information to:

• Send newsletters and marketing communications
• Inform you about product launches, campaigns, events, and collaborations
• Provide personalised recommendations and tailored content
• Conduct surveys, research, and analytics

You may unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us directly.

3. Legal Basis for Processing

We process personal data based on one or more of the following legal grounds:

• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests
• Your consent, where required by law

4. Sharing of Personal Data

We do not sell your personal data.

Your information may be shared with trusted third parties only where necessary for the purposes described in this Privacy Policy, including:

• Payment service providers
• Shipping and logistics partners
• IT and hosting providers
• Analytics and marketing service providers
• Customer support platforms
• Professional advisers and legal consultants
• Public authorities where required by law

All third parties processing personal data on our behalf are required to implement appropriate confidentiality and security measures.

5. International Transfers

As part of operating an international fashion brand, your personal data may be transferred to and processed in countries outside the European Economic Area (“EEA”).

Where such transfers occur, we implement appropriate safeguards in accordance with applicable data protection laws, including standard contractual clauses or equivalent legal mechanisms.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, including legal, accounting, tax, reporting, and operational requirements.

When personal data is no longer required, it will be securely deleted, anonymised, or otherwise disposed of in accordance with applicable laws.

7. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, disclosure, alteration, or destruction.

These measures may include:

• Encrypted connections
• Access controls
• Firewall protection
• Secure storage systems
• Internal confidentiality procedures
• Restricted employee access

While we strive to protect your personal data, no method of electronic transmission or storage can be guaranteed to be completely secure.

8. Your Rights

Subject to applicable law, you may have the following rights regarding your personal data:

• Right to access your personal data
• Right to rectify inaccurate information
• Right to request deletion of your data
• Right to restrict processing
• Right to object to processing
• Right to data portability
• Right to withdraw consent at any time
• Right to lodge a complaint with a supervisory authority

To exercise your rights, please contact us using the details below.

9. Newsletter Communications

You may voluntarily subscribe to our newsletter by providing your email address.

We use this information to send updates regarding collections, editorial content, campaigns, events, and selected promotional communications.

Subscriber lists may be periodically reviewed and inactive subscribers may be removed in order to maintain relevant communications and responsible data management practices.

10. Third-Party Services

Our website may integrate third-party platforms and technologies for ecommerce, analytics, payment processing, customer experience, and marketing purposes.

These services may include, for example:

• Shopify
• Klarna
• Google Analytics
• Meta
• Klaviyo
• Vimeo or YouTube

These providers process data in accordance with their own privacy policies and applicable legal requirements.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time in order to reflect operational, legal, or regulatory changes.

The latest version will always be available on our website.

12. Contact Information

If you have any questions regarding this Privacy Policy or the processing of your personal data, please contact:

Hoshei
Viherrys Heinonen Oy
Asematie 8, 40800
Jyväskylä, Finland

Email: info@hoshei.com
Website: www.hoshei.com